http://www.techpartners.com.au en-gb techpartners.com.au 2011-9-29T00:00:00Z techpartners.com.au http://www.techpartners.com.au/page4.htm#102933 Last week I went to a seminar on commercialisation. During the course of the day there was decriptions of what to do to get the commercialisation process right and it got me thinking. Why do thing go wrong when organisations try to implement new productsOne of the conclusions I came to was that the organisation needs to have their technology management processes operating correctly. Maybe they hadnt thought about the importance of the process and what it should entail and they just went off on a tangent somewhere.To be successful in commercialising products organisations must align the technology strategy with business strategy. By the way this is not just a one way street. Often new technologies can push the business strategy.The technology management process can be defined as... the effective identification selection acquisition development and protection of technologies product process infrastructure needed to maintain a market position and business performance in accordance with co... 2011-9-21 06:39:17